Going through the steps of marketing books and raising my own profile, I have learned a lot about personal branding. While the word “influencer” has arisen, which some assume applies only to beautiful, fit people, it still comes down to having a vibrant personal brand. To gain followers, you must have a voice in your niche space. I believe that with certain steps, anyone with a passion and a lot of experience in a field can raise their personal influence… and so raise their rates and enquiries. This leads me into introducing the Marketing for Influencers online course.