Don’t look, I’m changing my positioning! Weird! Some people don’t think of themselves as a ‘brand’… but really we are talking of ‘brand positioning’. While I have been setting up Power of Words for business copywriting and content marketing, I did…
Recently Jennifer interviewed Dr. Donatas Jonikas, Lithuanian author of Startup Evolution Curve, about his new book that scored many natural 5-star reviews on Amazon. You’ll find many ‘secrets to book success’ within. Q. I noticed you give away 100 pages of…
SEO, it’s not just for websites anymore. So, yes, you can use keywords and search phrases to help people find your author website and book. Your book’s title and sales page should already be thought about from the keyword perspective…
Just like in 1851, when the Australian gold rush began, authors in the past decade have been rushing out to self-publish on Amazon and ibooks and cash in on “the rivers of gold”. Except today, the people getting rich are more…
As an Aquarian, planning months ahead is just so… Virgo. Alas, authors need to plan our book’s content, production, pre-promotion, publication details and post-launch promotion. We do this so that our project is reasonably successful… and to get ROI. So what’s…
It’s sometimes the obvious things that you miss when you’re caught up in excitedly writing your book. Along with defining the theme, having a specific reader profile in mind can really help in the formation of your book, and later,…
Folks, I’ve been to a lot of networking groups in the past six years. As an observer of words, I find it interesting what people say in their 60-second elevator pitch. A lady at a group today said something like…
You might have heard of Occum’s Razor as a principle for logic and problem-solving. Wikipedia says it is “… among competing hypotheses, the hypothesis with the fewest assumptions should be selected”. It is often the simplest answer, as long as…