Lately I’ve been running into some amateur (yet very talented) self-published writers with little knowledge of book marketing. One serial self-publisher, an obvious talent, claimed that he was “hopeless” at marketing. No more! Here’s the low-down on easy book promotion…
WordPress has now become the most popular self-hosted CMS, beating out Drupal, Expression Engine and Blogger. (A CMS is a Content Management System). Here, we’ll discuss how to log in once to WordPress and measure website visitors, quickly and easily….
You may be an author, a blogger, or a copywriter, whichever, we all need to learn to write copy that doesn’t make a reader wince with distaste and that’s persuasive. It doesn’t just apply to book blurbs, but on the…
In 1450, in the town of Pearlessence, Sir Rupert was talking to his lightly-paid servant, Eric. It seemed the world of technology had moved on without Sir Rupert, which young Eric was only too happy to point out. (Bear with…
Advertising a new book in magazines is a choice fraught with spending anxiety. Most Australian authors self-publishing (those surveyed) do not make much income from their writing — about $12,000 p.a. from royalties on average — so advertising and its results need…
I know you just adore marketing (she says dryly), but why four hours a week? Well, if you consult or freelance around 20 hours a week, that’s 20% on top of your work time, and with proposal writing time, it…
Sometimes an online service comes up that makes me think: “why did I even bother doing it the hard way?” A new online ebook builder ‘Designrr’ is making me think this. It’s a new way of creating a lead magnet…
SEO, it’s not just for websites anymore. So, yes, you can use keywords and search phrases to help people find your author website and book. Your book’s title and sales page should already be thought about from the keyword perspective…
I come late to this idea, but better late than never right? While researching for an upcoming marketing course, I found quite a few blogs which accept new guest posters. Now some cheeky monkies will try to charge you $190….
If the goal of your writing is to develop skill, express creativity, and just be published, then you will not need a marketing plan. But if your goal is to write to disseminate ideas to as many as possible, and…