March 21, 2024

Sometime in the 1990s I went to see a band called TISM and had a rockin’ good time. This is Serious Mum is an anonymous, energetic rock band which riffs on social themes and is quite out there. Now what the actual has this got to do with book creation, you might ask?  Three things: Bring the energy to your Category of One Now let’s bring that kind of vibe to these thoughts on trend waves and involving the world in your book creation. This is a radically different thing than writing a book you like and putting it up ….

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March 1, 2024

You may have heard of doing work to ensure better ‘organic’ traffic on Google, i.e. natural, unpaid traffic. There are certainly many benefits for book authors to capitalise on SEO for their book or author website. (Though this article is not about search engine optimisation). People will generally find your website through a combination of their remembering your author name and/or book title. An especially rare keyword might also work. Google isn’t the only source of free visitors; there is also Facebook, Instagram, YouTube and LinkedIn. However, these folk mostly won’t click through to your website to find out more. ….

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February 8, 2024

Dear Googlers, I know you’re prone to expecting a magical tool that whips up your book merely from thinking the thought “this is my idea for a book”. So let’s adjust expectations. There are a few software book creation apps but, like a Ferrari, they require a fairly good driver. Unlike a Ferrari, a couple are free, so we’ll start with those. 1. Reedsy Editor Online Tool The top online book creation tool for hobbyist self publishing authors is Reedsy Editor. I wrote a review on Reedsy already, which goes into the pros (easy to use, free) and cons (unable ….

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January 30, 2024

Last week I bought a Kindle book about mastering your own Public Relations. Firstly, if you use a title along those lines, you will attract people wanting to DIY their brand publicity/PR and expecting some handy tips. Let’s see where the use of ChatGPT all went wrong. There were some real entrepreneur stories of success in the eBook, and these were the ideas I wanted to be taken deeper into. When the author used some survey results, the arguments were not fleshed out. It was simply the numbers. Yet later on, a reasoning came for a different survey set. Many ….

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January 12, 2024

Sometimes we need a little help to make a new habit. When writing a book, the practice of “writing and researching” needs to become habitual. That’s why reminder apps are so useful. On Google Workspace Marketplace, you’ll find “Intelligent Apps”. When I saw them all, and this Calendar AI assistant, I was “mind blown”. Of Reclaim.AI, one user said, “Overall I think a lot of people dread the idea of mapping out their goals, passions and more menial time obligations, and what Reclaim can offer is the ability to take the guess-work out of when to DECIDE to do something.” ….

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December 30, 2023

For those who have written a business or life advice book, you may be starting to get excited about the idea of creating a course. You could capitalise on your new concepts. You could make 10x the profit of the book itself. But slow down there, the Lone Ranger is galloping off way too fast. The thing is, when offering a higher level product like a course, we need to think about getting multiple sales leads, systematically, and promoting the course.  Before you do a mini freak-out, let’s delve into what that might involve if you’re committed to NOT making ….

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